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including 317 smallholder farmers received
biosecurity training to help them better
understand disease movement and how to
reduce disease risk in and around the farm.
The idea behind the project was that the
‘clean supply chain’ would reward smallholder
farmers for their investment in biosecurity
through a premium price.
The support of government in Indonesia
(national, provincial and local or ‘kabupaten’)
was also important. Other project partners
included the Directorate General Livestock
and Animal Health Services, Bogor Agricultural
University and Udayana University.
“Just bringing these stakeholders together
has given them a greater understanding of
how the industry works and their roles in it,”
Associate Professor Patrick says. “Stakeholders
at all levels worked together to develop
processes and protocols to approve farms,
ensure hygiene and segregation during
transporting and processing, and supply
branded products to supermarkets.
“ The involvement of a broad range of
stakeholders has contributed to the continuing
influence of the project beyond its official end
date in 2012.”
The trial of Healthy Farm branded broilers
was most successful in Bali, where the
abattoirs received an extra 12% from the
supermarket to supply the new product, and
consumers paid a premium of 38% over the
price of regular chicken.
During the trial the Healthy Farm broilers
made up about 10% of the total sold at the
Carrefour supermarket in Denpasar, Bali.
Following the trial, Carrefour has continued to
stock a differentiated broiler product, although
the company supplying the product has since
adopted its own labelling and marketing.
In Makassar, South Sulawesi, the Healthy
Farm broilers also attracted a premium for the
short time they were on the market. However,
the major success in this region was the
development of Healthy Farm eggs.
“ There was one very supportive egg producer
who took on the project and worked with his
customers to market the differentiated product,
and he is continuing to do so,” Associate
Professor Patrick says. About 120 cartons of
Healthy Farm eggs are being sold each month
with a price premium of up to 56%.
The egg producers received a greater share
of the premium price than the broiler meat
producers. This is largely a reflection of the
different market structures and more complex
supply chains in the broiler industry.
Overall, Associate Professor Patrick says
that egg and broiler producers involved in
the project now have a better understanding
of disease movement and risk factors. As a
result they continue to invest in improving the
biosecurity of their farms, even though the
benefits of a higher price for their birds is not
flowing back to their farms.
“ There are production benefits such as
reduced mortality and better feed conversion
rates, as well as the reduced risk of disease
outbreaks. It appears these benefits are
enough for producers to adopt better
There has also been a flow-on effect to
neighbouring broiler producers, who have
“looked over the fence” and begun to adopt
some of the simpler biosecurity measures the
These include the use of boots used only in
poultry sheds, footbaths to reduce the spread
of disease, biosecurity signage, and fencing to
keep wild birds out of poultry sheds. Videos
produced in both English and Indonesian
provide ongoing access to biosecurity
information for growers.
ACIAR research program manager for
animal health Dr Mike Nunn says the project
has successfully developed a market model
that addresses both biosecurity and foodborne
diseases through the entire food chain. “In
Indonesia, these issues are intrinsically linked
in the minds of consumers,” he says, noting
that consumers in growing urban areas are
increasingly prepared to pay more for food
safety, and for high-quality, pre-prepared
“ The model developed through this project
could be adapted in other industries looking
to improve their biosecurity,” Dr Nunn says.
“ACIAR has already initiated a similar project to
develop biosecurity incentives in Cambodia’s
beef-cattle sector.” n
ACIAR project: AH/2006/169: Cost-effective
biosecurity for non-industrial commercial poultry
operations in Indonesia
More information: Associate Professor Ian Patrick,
project leader, University of New England,
firstname.lastname@example.org; Dr Mike Nunn, ACIAR research
program manager (animal health),
Videos produced in both English and Indonesian
that provide ongoing access to biosecurity
information for growers can be viewed at:
Developing a clean market chain for poultry
products in Indonesia (ACIAR Impact Technical
Report No. 82), is available on the ACIAR website:
The Indonesian poultry industry:
n is the country’s primary source of meat protein
employs more than 10 million people
n has an annual turnover of US$30 billion
(A$36 billion) a year
n holds 13,000 markets a day
n produces 1.37 billion birds a year.
PHOTOS: IAN PATRICK
1. At the Healthy Farms launch in Makassar, egg supplier
Rahmawati (left) with South Sulawesi Provincial
coordinator Makassar, Hasmida Karikm.
2. Healthy Farm eggs.
3. West Java provincial coordinator Bugie Kurnianto (left)
helps farmers to prepare a farm biosecurity plan.
4. Healthy Farm egg packaging.
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